But what if your Instagram profile could bring in a more tangible benefit?
It’s more realistic than you think: one of the hottest marketing tactics of the last few years is using influencers.
If that sounds like a pretty good gig to you and you want to know how to become a social media influencer, read on!
What IS Influencer Marketing?
Influencer marketing operates on the idea that consumers trust people more than they trust companies.
Essentially, if Brand X runs an ad saying how great they are, you might be skeptical. But if one of your most popular friends talks about how much they love Brand X, you’d be more likely to believe them.
Companies know this, so they try to capitalize. Brands will find someone with a large following and pay them to promote their product. This is why you see Kylie Jenner talking about the brands of her makeup so often—she’s paid to.
How To Become a Social Media Influencer
Want to get in on it? Here’s how.
Find Your Niche
No one is only interested in just one thing. Most of us have a wide variety of things we’re passionate about.
But when it comes to your social media feed, people have short attention spans. Choose one thing and dive in with laser focus. And make sure your pictures look good.
Build Your Audience
Once you set your niche, it’s time to find followers.
Start by following people in that niche. Use hashtags with large followings. If you’re in a hurry, you can use an Instagram bot—learn more at espressotriplo.com.
Brands want to find users with large follower counts, so make sure you have someone to influence.
The internet is a fickle and forgetful place. One moment, everyone’s raving about a picture of an egg. The next, everyone’s already forgotten.
One of the best ways to keep people’s attention is to post regularly. Keep posting quality content that people want to engage with—and don’t forget to engage with the comments.
We’d all like to have brands hit us up out of the blue to give us their money. But it doesn’t always work that way.
Sometimes, we have to get their attention ourselves.
If you have a brand or a product you love, start working as a volunteer influencer. Make regular posts about the product, tagging the brand when you do.
With enough posts and enough followers, the brand will take notice. And often, they’ll reach out with a formal offer.
Now that you know how to become a social media influencer, put these tips to use! Go grab your smartphone and turn those posts and likes into dollars and cents.
For more tips, check out this post about writing great Instagram captions.